My name Joanna Cordero and I live in New Jersey with my husband, Giuseppe, and our one year old daughter, Gigi. I have always hoped to open up my own business but never really had a particular type in mind. I knew venturing into any business would take time and hard work. I had to really think about what made most sense for my life and most importantly, I wanted to do something that has always fascinated me. Soon it was clear, Fashion was the way to go. I wanted to create a place where women can be inspired by classic pieces but also have fun with trends. A place where you're empowered to not have to fit a specific demographic. A place where as a women, a mother, a friend, a sister you can feel comfortable, sexy and trendy when wearing our clothes. It's important to me to pick quality pieces that can sustain more than just a few washes. When seeking for clothes I look for longevity at reasonable prices. Thank you for stopping by!